About MotivHealth

We are a Utah-based health insurance innovator dedicated to tackling the high cost of healthcare by empowering our members, promoting price transparency, and delivering cutting-edge cost-containment services.

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The Mission Behind Transforming Healthcare

MotivHealth’s roots trace back to 2015 when Dave Hall identified a critical flaw in the healthcare system: skyrocketing costs driven by misaligned incentives.  As a co-founder of HealthEquity (NASDAQ: HQY), he worked with many of the largest health insurance companies in the country.  He saw the opportunity for a model where members were provided the support to find high value care options that would reduce their out-of-pocket costs.  As members saved money, claims costs would be lower allowing for more affordable health insurance premiums.
  

Celebrating 10 years of being in business, MotivHealth is delivering on the promise of lowering healthcare costs while providing an exceptional member experience.  MotivHealth’s premiums for companies renewing their coverage with MotivHealth has been half the industry average over the last 9 years.  This has literally saved hundreds of millions of dollars for employers and employees insured by MotivHealth. This has been done while having a 97% member satisfaction rate.

At the heart of MotivHealth’s operations is a relentless commitment to saving our members money while ensuring they receive the best possible care.

MotivHealth engages members using a proprietary approach that actively supports them throughout their healthcare journey.

Engage.

MotivHealth’s Steps Program incentivizes members and their covered partner to walk 8,000 steps daily, earning $1 per day (up to $500 per year per couple) deposited into their HSAs. As members participate in this program, they begin to understand how MotivHealth is helping them reduce their out-of-pocket costs.

Educate.

Once members are Engaged, we invite them to enroll and graduate from MotivU.  The curriculum includes 5 modules that take about an hour to complete.  Upon graduating, members are awarded $50. MotivU helps ensure that healthcare spending is optimized, delivering sustainable savings without compromising quality.

Reward.

As members utilize MotivHealth’s programs, members are rewarded with lower out-of-pocket costs.  We operate a high touch, concierge model that helps members navigate the complex healthcare systems.  The end result is that members receive the best care while saving a significant amount of money. 
 

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Satisfaction rates of members who have talked to our Personal Health Assistants.

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I find MotivHealth’s customer service extremely helpful. I feel comfortable calling and talking to someone about personal issues—where I’m going, what I’m wanting to be seen for—and they’re always so professional, overtly helpful, and really kind about everything.

Hailey Bernal

MotivHealth Member

HSA Investment Innovation

In 2020, MotivHealth launched a groundbreaking fully integrated HSA investing platform, allowing members to manage claims, HSA contributions, and HSA investments within a single platform. This platform offers real-time fractional share investing, enabling members to build diversified portfolios.  This innovation underscores MotivHealth’s forward-thinking approach to financial wellness in healthcare.

Three Available Investment Paths

Managed Paths

Self-Directed ETF’s

Brokerage

Expanding our Horizons to New Markets

MotivHealth was launched, piloted, proved in Utah with our Level Funded plan.  We were able to build the foundation of the company and position it for significant growth as we expand regionally with a focus on Administrative Services Only (ASO) services.  Self-funded employers will be able to benefit from our proven model that reduces total cost of care while providing an exceptional member experience.  

MotivHealth has been able to demonstrate 10%-30% claims saving for employers through our proprietary programs while providing the flexibility self-funded employers are looking for. This focus aligns with the company’s mission to deliver tailored, cost-effective solutions for larger organizations seeking to manage healthcare costs without sacrificing benefits.

Currently in Utah, Arizona, Colorado, Nevada, Texas and Indiana, MotivHealth is accelerating its expansion so more employers and employees benefit from The MotivHealth Advantage. 

Leadership and Growth

MotivHealth’s growth has been fueled by strategic leadership and a commitment to innovation. In October 2024, Thomas J. Martel was appointed CEO, bringing extensive experience from roles at Cigna and HealthComp (a New Mountain Capital portfolio company), where he drove operational excellence and member engagement. Dave Hall, now Executive Chairman, continues to steer the company’s vision and innovation projects, since its 2018 growth surge, MotivHealth has doubled its membership, reflecting its appeal to employers and individuals seeking affordable, outcome-driven health plans. 

Since launching in May 2015, MotivHealth Insurance Company has grown into a trailblazer in performance-based health insurance, with a relentless focus on cost containment and an exceptional member experience.  Co-founders Dave Hall and Russell Trujillo’s vision of empowering healthcare consumers has saved members and employers millions through innovative tools, strategic partnerships, and a commitment to transparency. By prioritizing outcomes over volume, MotivHealth outperforms traditional insurance giants, delivering lower premiums, better benefits, and a sustainable model that redefines the future of healthcare.

As the company continues to expand, its mission remains steadfast: to transform healthcare by motivating informed, cost-conscious decisions while ensuring financial and health security for all members. 

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Steps Program Basics


Why Participate: So, you and your covered spouse can earn $1 for each day you walk 8,000 or more steps up to 20 days a month. All incentives earned this way are deposited into your HSA.

How to Participate: Create your MotivHealth member account. Sync an eligible device (Garmin, Fitbit, or Apple) and walk your way to $1 a day.

Who’s Eligible: You, the policy holder and a covered spouse.

Rx Program Basics


Why Participate: Spending $200 or more on prescriptions each month? We can help you eliminate or significantly lower your out-of-pocket costs.

How to Participate: Simply call one of our Prescription Benefit Analysts:
(385) 247-1030

Who’s Eligible: You, the policyholder and your covered dependents.

Prompt Pay Program Basics


Why Participate: Save between $250-$3,000 on out-of-pocket costs on planned medical procedures.

How to Participate: Simply call us before your scheduling your procedure, and we'll help you find a participating Prompt Pay facility / provider.

Who's Eligible: You, the policyholder and your covered dependents.

Price Transparency Tool Basics


Why Participate: Lower your out-of-pocket costs by empowering yourself to take charge of your healthcare.

How to Participate: Our Price Transparency Tool is accessed via your member portal. Simply create your account and click "Find Care."

Who's Eligible: You, the policyholder and your covered dependents with member accounts can access this tool.