
MotivHealth Appoints Julie McCarter as Chief Operating Officer
SOUTH JORDAN, UT – May 9, 2025 – MotivHealth Insurance Company, a leader in innovative health insurance solutions, is thrilled to announce the appointment of Julie McCarter as its new Chief Operating Officer (COO). McCarter brings over 25 years of healthcare experience to MotivHealth, positioning the company for continued growth and operational excellence.
In her role as COO, McCarter will oversee strategic operations, enhance member-focused programs, and drive initiatives to optimize healthcare delivery and cost savings. Her proven leadership in product development, network expansion, and provider relations will further strengthen MotivHealth’s mission to empower members through transparent, affordable, and high-quality care.
“Julie’s extensive expertise and passion for transforming healthcare make her the perfect addition to our leadership team,” said Thomas J. Martel, Chief Executive Officer of MotivHealth. “Her vision aligns with our commitment to revolutionizing health insurance by prioritizing member wellness and financial security. We are excited to welcome her as we continue to expand our innovative offerings.”
McCarter joins MotivHealth from Help at Home, where she served as President of Care Coordination. In this role, McCarter launched the Care Coordination Business Segment, and McCarter expanded the HealthyMatch program, a first-generation care coordination initiative. In 2023, McCarter’s leadership in Care Coordination was described as a “landmark year,” with significant strides in changing how personal care services are delivered. She emphasized infusing a health equity lens into all initiatives, impacting client health trajectories at scale and enabling them to remain in their communities.
Her career highlights include:
- Scaling a care coordination business from concept to multi-state execution with leading payors.
- Growing a segment at Cigna from $30M to $300M in five years.
- Leading 400% clinician growth and doubling revenue at Mindpath Health.
- Pioneering market-first self-funding and virtual care solutions.
Julie’s leadership is characterized by her collaborative approach, strategic foresight, and a deep commitment to improving health outcomes and experiences.
She previously held senior leadership roles at Mindpath Health, Cigna, and Great-West Healthcare, where she spearheaded operations and product strategies that generated significant revenue and improved access to care. McCarter holds a degree from the University of Colorado Boulder.
“I am honored to join MotivHealth at this pivotal time,” said McCarter. “The company’s dedication to engaging, educating, and rewarding members resonates deeply with me. I look forward to contributing to MotivHealth’s growth and helping more individuals and employers take control of their healthcare.”
MotivHealth continues to redefine the health insurance landscape with its focus on Health Savings Accounts (HSAs), price transparency, and member-centric solutions like SmartPay and RX Assistance. With McCarter’s leadership, the company is poised to further its impact in delivering superior health outcomes and reducing costs. MotivHealth is licensed as an insurance company in Utah, Nevada, Colorado, and Arizona, and operates as an Administrative Services Only (ASO) provider in Texas and Indiana, with plans to expand into many more states.
About MotivHealth
MotivHealth, founded in 2015 and headquartered in South Jordan, Utah, is a rapidly growing health insurance company dedicated to transforming healthcare. By leveraging innovative plans, personalized wellness programs, and powerful health savings solutions, MotivHealth empowers individuals and employers to prioritize health and financial wellness. Learn more at www.motivhealth.com.
Media Contact:
John A. Anderson, EVP
Phone: (801) 201-6824
janderson@motivhealth.com
www.motivhealth.com